Wheat wins Gold at the Junior Design Awards 2024
5 November 2024:
We are honoured to have won GOLD in the category 'Best Children's Eco Fashion Brand' at the Junior Design Awards 2024. The award was presented on 5 November, and the jury praised, among other things, Wheat's dedication to creating durable clothing that encourages children's self-expression and freedom of movement.
"These designs are not only eco-friendly, they are also stunningly beautiful. I love the philosophy of letting kids be kids – their clothes can do the work so they can keep exploring the world!"
– Bonita Turner, Junior Editor
"Another brand I absolutely love and buy from. Effortlessly cool design in my favourite muted tones and ditsy floral patterns – practical and functional too. I would happily dress all three of my children in Wheat."
– Charlotte Kewly, founder of The Little Stylist
"A beautiful collection that has everything for any adventure. Love the swimwear!"
– Eleonore Crompton, Deputy Editor, Junior
And from the Wheat office, our CEO Thomas Frederiksen says:
"We are honoured to receive this award and recognition. Our journey over the last two decades has been about more than clothes – it is about building a holistic company on sound values and long-term decisions that take people and the environment into account."
He adds:
"We want to lead the way in the global movement for responsible change in our industry. Where we can make the biggest difference going forward is by fostering a culture of care and respect for people and the environment; a culture that encompasses every aspect of Wheat. Becoming B Corpcertified is a natural next step on our journey, and living up to the B Corp standard, which covers every aspect of a company, will undoubtedly make us an even better version of ourselves."
ABOUT THE JUNIOR DESIGN AWARDS
The Junior Design Awards (JDA) are organised annually by the British online magazine Junior; an inspiring platform showcasing the best in fashion, shopping, travel and education for families with children. The JDA awards GOLD, SILVER, BRONZE, HIGHLY COMMENDED and PLATINUM awards.