About the company behind
Timeless Scandinavian design, high quality and comfort and unique hand-drawn prints that reflect nature and the children's world. Children's clothing from Wheat is created for life's big and small adventures and to be played with and lived in. Again and again.
We select our materials based on what best suits the product's design and function, while at the same time we want to ensure that we reduce the product's CO2 footprint as much as possible. This means that we prioritize natural, organic and recyclable materials in our collections. We always get certificates for our organic and recycled meter goods from our suppliers to ensure that they are materials that we can vouch for. It is important to us to only use materials that make sense for our products and customers. Cotton is the primary material used in Wheat's main collection and we have worked over a long period to convert from conventional cotton to organic cotton. You can read more about our choice of materials here.
Wheat's head office is located in Gentofte, Denmark, where we have created an inspiring environment for the Wheat family to grow in. When we renovated our former warehouse, we focused on recycled materials and we are working to create an office that is CO2 neutral . The head office is now up and running with solar cells on the roof, a fitness centre, a beautiful courtyard with herbs and flowers and a beautiful showroom that sets the framework for our collections.
"We consider it an honor to design clothes with the children in focus. Children should have the freedom to move and play comfortably in durable materials that can last for all their adventures."