Kids are made to explore the world to their hearts content. Wheat exists to dress them for all life's adventures, big and small, while using our business to contribute to more responsible practices in the clothing industry.

We design clothing to support active play year-round, in all kinds of weather, with a focus on safety, comfort, and extended use. At the same time, we work to reduce negative impacts and strengthen positive outcomes for the people and environments connected to our operations and value chain.

We do this by considering the impacts of our business; how we design, source, and produce our products. This includes prioritising certified materials, working with suppliers that follow recognised social and environmental standards, and applying due diligence processes aligned with international frameworks.

Our approach includes:

• Designing products of premium quality for as many children as possible
• Durability, extended use, repairability, and supporting end-of-life considerations such as reuse and recycling
• Prioritising certified materials (e.g. GOTS, GRS, RWS, OEKO-TEX®) where available
• Restricting the use of chemicals through compliance with recognised standards and certification schemes
• Partnering with suppliers that are covered by recognised third-party social audit frameworks (e.g. BSCI, SMETA, WRAP, GOTS)

We recognise that this is an ongoing process and are committed to continuously improving our practices, increasing transparency, and aligning our business with evolving best practices and standards.

For more than 20 years, we have been designing clothing that gives children the freedom to do what they do best: be children.

Nature and the special magic of childhood are at the heart of Wheat. Think of classic Scandinavian children’s stories like Emil of Lönneberga and The Children of Bullerby, where children play freely in fields and forests.

You can recognize Wheat by:

• Harmonious colors: Selected to reflect the changing light and moods of the seasons
  
• Hand-drawn prints: Our iconic patterns of flowers, leaves, animals, and whimsical creatures are inspired by forests, coasts, and meadows
  
• Scandinavian simplicity: A calm yet adventurous aesthetic that balances the beauty of nature with the imagination of childhood
  
• Comfort and fit: Our designs are made for play and activity. We test and adjust the fit to suit children’s needs