Our mission is to outfit children for all the adventures of childhood – while using our company as a driver for more responsible practices in the clothing industry. We aim to support active play year-round, in all kinds of weather, with clothing designed for safety and durability, and produced with consideration for the people and environments directly or indirectly affected by the process.

We achieve this, among other things, by using certified fabrics, limiting the use of harmful substances through recognized testing and certification schemes, and collaborating with suppliers who adhere to international standards for social and environmental responsibility (e.g., GOTS, GRS, RWS, and BSCI).

Our focus is on:

• Comfort, timelessness, and durability
  
• Certified materials (e.g., GOTS, GRS, RWS, OEKO-TEX®)
  
• Limiting the use of harmful substances through recognized testing and certification schemes
  
• Good production conditions with suppliers who operate according to international standards for social and environmental responsibility (e.g., BSCI, Sedex SMETA, WRAP, GOTS)
  

For more than 20 years, we have been designing clothing that gives children the freedom to do what they do best: be children.

Nature and the special magic of childhood are at the heart of Wheat. Think of classic Scandinavian children’s stories like Emil of Lönneberga and The Children of Bullerby, where children play freely in fields and forests.

You can recognize Wheat by:

• Harmonious colors: Selected to reflect the changing light and moods of the seasons
  
• Hand-drawn prints: Our iconic patterns of flowers, leaves, animals, and whimsical creatures are inspired by forests, coasts, and meadows
  
• Scandinavian simplicity: A calm yet adventurous aesthetic that balances the beauty of nature with the imagination of childhood
  
• Comfort and fit: Our designs are made for play and activity. We test and adjust the fit to suit children’s needs