THE FIRST YEARS

At Wheat, we focus on quality, materials and production, and every day we work to create clothing that gives parents peace of mind and a sense of security.

Find inspiration and discover our softest baby essentials, designed to make those first precious moments even more special.

THE FIRST YEARS

At Wheat, we focus on quality, materials and production, and every day we work to create clothing that gives parents peace of mind and a sense of security.

Find inspiration and discover our softest baby essentials, designed to make those first precious moments even more special.

RESPONSIBILITY IN FOCUS

With our roots in Denmark and the Scandinavian climate, we design products that support active play all year round and in all kinds of weather – with a focus on safety, comfort, functionality and durability. At the same time, we work to understand our impact and strengthen positive outcomes for the people and environments connected to our operations and value chain.

Read more about our certifications below or learn more here.

Wheat is certified according to the Global Recycled Standard (GRS) by Control Union, 119855. Products certified to the GRS contain recycled materials that are independently verified at every stage of the supply chain – from raw material to finished product. In addition, the standard sets requirements for social, environmental and chemical practices in production.

Only products carrying the GRS label and the corresponding claim are certified.


Care & Repair

WE CARE

When you take good care of your child’s clothes, they last longer – both for the sake of the environment and for yourself.

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